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Gawizny

Would the old generations accept to turn traditions into a digital experience?

Industry:

App for giving money as a wedding present.

Problem:

“Gawizny” means “Help me get married” and that’s the basic idea of the app; it allows people to donate to people who are getting married as a way to make the cost of marriage less heavier. The thing is, this is an Arab tradition mostly done by parents, and the client wasn’t sure if the idea of transforming it into the digital world would be appealing.

Strategy:

The deal included only 4 videos, so we wanted to use them wisely. We created 3 videos that show the idea, targeting persona with different demographics, and an explainer to the app. We chose upper Egypt people as they’re the most famous with that tradition, mothers because they control the cost of every Egyptian marriage deciding what to buy and what to not, and grooms as they’d be the main influencers inviting their friends and relatives to help them through the app.

Results:

The videos were appealing to the client and to the targeted persona, unfortunately due to marketing cost the client had to shut down, but you can still find them on Youtube.

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Edfa3ly!

1.2 Million views in 12 days!

Industry:

Edfa3ly is an application that helps you by completing your online purchase process on your behalf. The company also offers a home delivery service.

Problem:

Edfa3ly is an online purchasing service that helps you buy things online with different payment methods, it offers variety and ease, and shipment tracking. The client needed outstanding awareness in no time, before the black friday which is a high-traffic season.

Strategy:

We decided that one high quality video is better than many videos, so we created the video, got people’s attention to focus on black Friday’s offers, then explained in detail how Edfa3ly helps with getting the best offers.

Results:

We posted the video on Youtube on 11/11/2018, by 23/11/2018 it already got one Million views! 

 

In the following videos, we explain to the customer that they can choose whatever they should please from any online e-commerce website, and Edfa3ly will help them buy everything they need while providing various payment methods.

 

Always a pleasure to work with ka2nat. Such professional and happy people and you know you’ll receive a quick and innovative service.

Hassna youssef – edfa3ly head of marketing

Edfa3ly

Let’s make outstanding work together

We are always looking for exciting projects and meaningful relationships.

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