Facebook users watch 100 million hours of video on the platform every day, so it should come as no surprise that video is Facebook’s best-performing content.

If you’re running a video-based content strategy and want to scale your campaigns to reach more people, lookalike audiences let you find new people based on those who’ve already watched your videos.

Simply, a person who has watched 90% of your video is an interested potential client so why not get more who lookalike this person?

Here is how: (HINT: the first step is the most important )

Get the right video

if you want to know more about this or even if you want us to do all the steps for you just book a meeting!

Go to your Facebook ads manager

Go to the audience section here
Click the Create Audience dropdown menu and select Custom Audience.
Click Video, then Next
In the Engagement field, choose the option you want to use to create your audience. (We recommend using over 75%, also note the you have to get over 1000 individual view to create the audience)
Click chose videos and chose the video or videos you would like to create an audience using it
Chose the retention period and name your audience
Click Create Audience
Wait until the audience populate (Usually takes around 30 min – 2 Hours)
From your audience page, Click the Create Audience dropdown menu and select Lookalike Audience.
You will find the audience you created in other sources
Select your audience location
Select which percentage you want the audience to be like your audience (The smaller the more likely to get more accurate results but the cost will be higher)
Click create audience and you are done